Custom UTM parameters
UTM parameters for Custom Ad networks.
| Parameter | Value Example | Required | Info |
|---|---|---|---|
| utm_source | yes | the name of the ad network | |
| utm_medium | cpc, paid, referral, email | yes | Medium is used to identify the type of traffic. When passing cpc, GA4 will categorize the traffic as a paid campaign. Do not use this parameter to pass unique values such as campaign id, ad id |
| utm_campaign | my_summer_campaign | yes | The name of the campaign |
| utm_id | a0897as0df8 | highly recommended | This parameter will enable you to identify campaigns in Google Analytics. |
| utm_term | best summer trip | no | if you buy keywords, this is where you want to add the keyword token from your ad network. |
| utm_content | Ad Headline Content | no | used to identify the ad that visitors click on. |
| xClickId | {token} provided by the ad platform. | Highly Recommended | It's highly recommended if you want to postback conversion data to your ad platform. |
Find out with your ad platform what are the tokens you can use to dynamically populate the tracking parameters.
When the parameters are present, they will be returned to the Webhook data.
You'll then be able to filter the conversions you want to send to the ad platform's postback / conversion api.
Updated 5 months ago